Comments on: Real Life Fashion For Second Life Avatars

By: Gucci bags

Gucci bags — Tue, 08 Dec 2009 05:14:49 +0000

However, one thing is certain. The era of creating a virtual presence in SL just for the media splash is now over — there are simply too many companies, too many organisations, too many universities in SL. As anyone could have predicted, being the #25,459 company to enter SL is no news. Marketing experts, media agencies and PR reps now need to work much harder if they want to continue to gather the media’s attention.

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By: Lab coats

Lab coats — Mon, 08 Jun 2009 07:00:11 +0000

Their products look good to me, but I'm male and easily swayed by lingerie but I know that they have made RL sales from this approach.
Clothing manufacturers should be one of the easiest crossovers into SL, but they get sold on corporate ideas. Instead of owning an Island, own a mall. Rent space to other residents and intergrate.

By: fashion femenina

fashion femenina — Tue, 19 Aug 2008 12:15:24 +0000

A great idea for any store or outlet, social sites are where it’s at and if these stores don’t want to miss the train they’d better hop on. Great post.

By: Digado | Mapping the Metaverse

Digado | Mapping the Metaverse — Thu, 27 Dec 2007 21:38:19 +0000

They (American Appeal) might have been experimenting with ‘avartising’. Its a ‘new’ way of branding clothing (or make up like l’Oreal). Avartising has several advantages as listed in my article below

Digado.nl | Avartising: The Translational Interface

Companies leaving Second Life seems to be about more then just American Appeal though – on the ‘Millions of Us’ website you will find at lest 2 other examples of big investors that have abandoned their islands.

I can think of 2 reasons:
1. SL has outlived its usefulness – the hype has calmed, they are not special anymore for being in Second Life.

2. Due to the negative publicity Second Life has been getting the decision makers in the companies decided to pull out to prevent any damage to their corporate image.

2008 will give a lot less brands jumping in just for the sake of the publicity of going in Second Life. Which means the brands that will join, have to think about their ‘purpose for being’/contributing to the community. A very positive development for Virtual Worlds altogether I think

By: csven

csven — Wed, 26 Dec 2007 19:18:18 +0000

I suspect you'll be seeing quite a bit more like Carnal over the coming year. Until very recently, I was unaware of just how quickly and seriously the RL fashion industry was now taking SL. For reference: "A Virtual World-Based PLM for the Fashion Industry" (be sure to read the first comment and follow the links in it).

By: Gwyneth Llewelyn

Gwyneth Llewelyn — Tue, 25 Dec 2007 04:29:33 +0000

Wow, Ciaran! Carnal Lingerie deserve all possible good press for doing a great job! I'll be certainly checking them out, this is exactly what RL brands should be doing with SL!

By: Ciaran Laval

Ciaran Laval — Mon, 24 Dec 2007 22:50:23 +0000

A Lingerie firm arrived on my island a couple of months ago. I assumed they were SL lingerie makers, however no, they were an RL firm called Carnal Lingerie.

http://www.carnal-online.co.uk/

They’re a small company but what they did was research Second Life, baulk at the idea of having their own island. Used SL designers, bought a store from an SL builder on my island and rented a plot on my island. They intergrated with the community.

Their products look good to me, but I’m male and easily swayed by lingerie but I know that they have made RL sales from this approach.

Clothing manufacturers should be one of the easiest crossovers into SL, but they get sold on corporate ideas. Instead of owning an Island, own a mall. Rent space to other residents and intergrate.

Alternatively rent space at existing malls, if American Apparel had rented a shop from me I’d be singing their praises from every corner of SL, because that’s intergration and that’s what matters and for the cost of an Island they could probably hire the best clothing designers in SL to reproduce their products and make them the sort of quality that people will want to buy.