SL Evangelisation or How To Extend Linden Lab`s Marketing Efforts

In a previous article, I tried to think a bit about marketing efforts in Second Life.

Recently someone asked me in IM: “so, are you a Linden now?” and I was utterly baffled why they were asking me that. Sure, like perhaps half of the residents, I applied for a job with Linden Lab in November 2004, and did not get an answer, so I guess they don’t require anyone with my skills. I wasn’t expecting much anyway; and, by becoming a member of LL’s staff, it would also mean dropping all my personal projects using SL. In a sense, last year, “becoming a Linden” made much more sense than today.

So, why this sudden and unexpected question? Well, this person knows how much effort I put into promoting Second Life in my country. Last weekend someone presented our team as “the guys that are introducing Second Life in Portugal”. This is hardly true ? first, because Portugal’s oldest SL resident is Eggy Lippmann and has predated our efforts by perhaps 2 years 🙂 And there are many others around, who also predate us in terms of doing projects in SL. And highly likely there are many more about which I haven’t heard anything, just because SL has grown so much lately. Last but not least, it’s also a well-known fact that Linden Lab is not thinking about “internationalisation”, and even if they were, this would probably just mean opening up a second grid on the East Coast and another one in Europe, most likely in the UK or in Germany, where most of the European-based residents come from. It doesn’t make sense to have “partnerships” with entities in any other country ? there is simply no critical mass for those.

What is happening is something quite different. People using SL as a tool are providing RL services using SL ? education and culture being predominant, but there are more. By offering their services, they’re indirectly promoting Second Life as a valid platform for creating 3D virtual worlds. Is this so unusual?

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