Jeffrey Zeldman proposes a cute game of “find the differences” between Web 2.0 and Web 1.0 using the pretext of Google’s buying YouTube. While this is of marginal interest of us Second Life users and Metaverse wannabes, one should also learn some of the lessons from this merger:
- YouTube is a 60-person company. Like Linden Lab, they did not make a profit. Still, they have millions and millions of users.
- Google seems to be interested in driving the “Web 2.0 Bubble”. They bought YouTube not for the technology (after all, Google Video, already deployed, is a competing product, and one where legitimate videos are actually for sale — unlike YouTube’s approach), but for their market and user base.
- Google is interested in leveraging the copyright wars. The more “borderline” companies they aggregate under themselves, the more tremendous Google’s impact is going to be on the lawsuits. In the end, Google might be so huge that the whole industry relying on their copyrights to get royalties to survive will need to strike a deal outside the court — effectively allowing Google to freely allow the distribution of copyrighted material, by being exempted from controlling the content they carry (which makes sense).
So, where does that leave us? With the impending concept that there is “Nothing else” but “social webs” in Web 2.0, but that they’re consolidating. I mean, just take a look on what the social Web is about:
- sharing texts
- sharing images
- sharing music
- sharing video
- sharing contacts
So we have listed all possible media, list the word “shared” before it, and we’ve covered the whole spectrum of possible Web 2.0 applications. Also, we’ve placed the human factor in there: sharing contacts.| | | Next → |