However, one thing is certain. The era of creating a virtual presence in SL just for the media splash is now over — there are simply too many companies, too many organisations, too many universities in SL. As anyone could have predicted, being the #25,459 company to enter SL is no news. Marketing experts, media agencies and PR reps now need to work much harder if they want to continue to gather the media’s attention.
But there are alternatives. Bershka is a good example. Although they’re a well-established RL brand in Europe, they could very likely become a well-established SL brand, too.
All they need to do is to “play by the rules” 🙂 which they seem open-minded enough to do.| ← Previous | | | Next → |