The Spirit of Second Life® itself, Torley Linden, recently wrote about his experience with reading what journalists have to say about Second Life. I don’t know if he had just read how badly misquoted Philip Linden had been early this week and, like so many others (Philip included), got very frustrated with the image that was presented by Linden Lab to the media.
It’s true that not every journalist has taken time to spend in-world like Draxtor Despres, who fully assimilated the Second Life culture in able to understand what people are doing with it:
Well, Drax, it might not be as dreadful at it seems. After all, even if some companies are not understanding what the journalists are telling in the media, the marketing and management consulting agencies are, as this Times Online article shows.
And with Linden Lab’s new CEO, Mark Kingdon, coming from a management and marketing — not technological — background, things will definitely change, and hopefully sad stories such as Tateru reports on Massively will be a thing of the past soon…| | | Next → |