Valleywag shuts down but still publishes another doomsday prediction of Second Life

Hiro Pendragon pointed me to the latest bit of Valleywag nonsense, where you can see that once more the End of Second Life® is predicted, falsely claiming that everybody has lost interest in SL except educators.

I was angry when publishing the comment which I reprint below (because, well, if I were a moderator at Valleywag I would probably refuse to publish it), but thankfully Hiro was quick enough to point out that Valleywag itself is being shut down:

But the reason for Valleywag’s shutdown was Denton’s notoriously doom-and-gloom vision of the future–Internet ad spending will decline a full 40 percent, he predicts–and Valleywag was one of the company’s less lucrative titles.

That article further explains that Valleywag was not “hilarious enough”. In fact, the few times I read it, I never noticed any sense of humour in it. Writing once about Second Life’s impending doom might be fun once, if cleverly done, by a good funny writer — like the ones at the Onion or the Register. But Valleywag was never fun. People took it seriously. There is never even a hint that it’s supposed to be “funny”, although, arguably, some found it funny. Not enough, apparently. In fact, you always get the sense that the people writing the articles are furious because everybody else has success and they haven’t. On the last article cited above, you can almost feel the contempt (Germans call it “Schadenfreude“) he has for Reuters’ Eric Krangel.

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