Second Life: The Most Used Social Media Tool – By FAR!

And when those numbers are aligned with other virtual worlds, the results are staggering:

Nielsen Games - GamePlay Metrics™

Hamlet Au provides some insights: sure, WoW is played quite a lot everywhere, but SL residents use SL quite more than WoW, and that’s the whole point really: SL is very sticky — if you like it, you use it a lot (if you don’t “get it” in the first hour, you’ll never use it ever again).

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