Giving New Worlds to the World

Almost a year in planning — but built in less than two weeks! — the Presidency of the Portuguese Republic officially launched on June 9, 2009, their first virtual presence in Second Life®. Commemorating the National Holiday of June 10 — Day of Portugal and of the Portuguese Communities, also celebrating the death of Portugal’s greatest poet Luís Vaz de Camões, who fixed the Portuguese language and grammar (similar to Shakespeare for English, Goethe for German, or Dante for Italian) with his epic The Lusiads — this is not a “media splash” or a “let’s build it and they’ll come” kind of project, that is here one day and gone the next when the buzz has died. It’s something quite different. But it’s hard to explain why it’s different 🙂


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