Real Politics Made Virtual

Geração Activa: A Political Campaign With Avatars If you take a look at the image to the left, you might imagine it’s the latest machinima for promoting something in Second Life®. After all, machinimas are getting better and better, and since virtual world sales (or shows; or events; or whatever) are definitely worth the expense to do a promotional video that looks awesome, you might be right.

However, you’d be probably quite surprised to figure out that this is just part of a real-life political campaign from Portugal’s Prime Minister, José Sócrates, for his re-election on September 27.

Just watch the trailer and notice the image at 0:14:

Intrigued? Well, you should be. The video doesn’t even look like a typical political campaign video. And that’s the whole point, really: welcome to politics in the 21st century.

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