[Reset] and do a 180º turn

Today, Linden Lab turned another page on the history book for virtual worlds and entered another chapter… or, to be more precise, they turned a page back. Which is surprising. Linden Lab normally doesn’t do that. So, what happened?

First of all, I feel terribly sorry about the long list of Lindens that lost their jobs. Some of them have been around for eons and were good friends. Some, which you all will recognise, did an outstanding job while they were at the ‘lab — it’s incredible how M Linden has the courage to face them and tell them to go home. I profusely thank to all of you personally for the incredible work you’ve done in the past half-decade on behalf of all of us, and wish you all the best for your next endeavour, whatever it might be.

But now it’s time to see what this is all about. While the SLogosphere is already panicking (who writes those press releases anyway!?) and most can only read the words MASSIVE LAY-OFF AT LINDEN LAB, it’s worth to pay attention to the small print, which is where the interesting news actually are.

It’s about our world, after all

During the last days of Philip “Linden” Rosedale’s supreme reign, LL was starting to push out Second Life to areas that it was not prepared to deal with. They were all turned to the idea of Second Life as a residential, consumer product. It was supposed to be a Lego for adults, who would connect to it from home, and share their buildings with friends, and do crazy things with it. But all of a sudden, starting in 2006, real business and real academics started to see SL as an incredible opportunity to do a completely different things, not possible elsewhere.

| | | Next → |
%d bloggers like this: