Self-entertainment and the end of newbies

Sometimes, discussions after the Thinkers meetings prove to be even more interesting than the meeting itself (sorry, Extie! 🙂 ) — mostly because the group tends to become very small and we can throw around a few wild ideas to see if they stick 🙂

One of those is something that has bothered me for several years. You might remember that one of the major strategies for M Linden was how to deal with the first hour experience. From SL Viewer 2.X to Avatars United (and strangely getting rid of the Mentors because it was impossible for LL to support them…), or even planning Facebook integration, pretty much every approach was attempted to make sure that the 10,000 users that register every day don’t immediately leave. The ideas around the first hour experience have sometimes been wild, sometimes ingenious; some ideas seem to be solid and make good sense (and a few might even be implemented!); others, by contrast, seem to be utterly insane (and some of those might get implemented too!). Ideas about how that experience should actually be abound; there is really no limit to our imagination.

Nevertheless, after two years, none of the strategies implemented by Linden Lab has worked. New registrations are still at 10,000 per day and SL has crossed the mythical line of having 20 million registered avatars (and no, they’re not all alts and bots — they’re almost all real human beings, who just registered, logged in once, and gave up just a few minutes after being in-world). But they don’t stay. No matter what we do and say… they simply go away. Some last minutes, some hours, some days, a few sometimes are bold enough to stay for a whole year… but ultimately they go away.

Why?

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