Suddenly I realised that I was not different from the other residents. Hey, it’s fun for them too! Prokofy Neva, Ann Otoole, or Morgaine Dinova might complain about SL and LL all the time (all with their quite different personal styles, of course — and disagreeing with each other), but they log in frequently. All have fun — in their own way. In my recent interview with Terran Magic (which I’m not sure if it’s published already 🙂 ), he told me one of the secrets of his success with Crystalwood (an advertising agency in and for SL): treat everybody (customers and employees) as a big family, and, most important, make sure that everybody has fun. Terran Magic might be running a business, but he’s having fun doing so. I’m sure that Anshe Chung has fun, too — and nobody could embody the spirit of doing-business-is-great-fun as Desmond Shang with Caledon in SL and Caledonia in Blue Mars. He might be a ruthless, very astute businessperson, but he positively oozes fun from all pores — and makes sure that every single one of his customers is having fun, too.
Now, “having fun” seems not to be such a huge requirement really. I mean, except for your work, and perhaps the house chores, one assumes that most of what you do on your leisure is to have fun. And this is universally true for all users of all virtual worlds or online communities; if they stop having fun, they leave. So why did Facebook grow to half a billion users while SL just has a million active ones?