How Journalism Works

Last week I was at Portugal’s largest conference on the Second Life® world, and it deserves a bit more thought than this teaser. One of the sessions was about “Media and SL” and the lesson the audience learned was that we SL evangelists cannot cross our arms and expect positive feedback to drop from the sky and get the media’s attention. No, we have to actively lobby for it! What this mostly means is that it’s up to each and every one of us to grab the journalists’ attention, actively doing so, and not grumble and mumble about the “bad journalists” who don’t seem to care any longer about our virtual world.

As usual, Dogbert knows what to do:

The above image is ©2008, United Feature Syndicate, Inc. All rights reserved. Reproduced here under the “Viral Content Distribution” policy as expressed on The Dilbert Official Website ( terms.

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