Esoteric immersionism

The last group — the tiniest minority of all registered users of Second Life — have a completely different mindset. They view their actions and their goals in Second Life just like “emigrating to another country”. It’s a country similar enough to their own origin, in the sense that the major activity is getting together with similarly-minded people (or, for some, a nice environment where you can be on your own and be creative without being bothered) and share an environment that is shaped solely by our minds and imagination. Once this process of adapting to the social environment of Second Life takes place, we become patriotic (the more acceptable label is evangelical): we love our country and wish everybody to be part of it, since what is so wonderful for us should definitely be great for anyone else, if they only bothered to log in and visit. So we become enthusiasts. We write comments on each other’s blogs. We create whole social networks on Facebook, Twitter, Flickr, LinkedIn, YouTube, and, like any other country-based organisation, we stick together even if we’re off-world. We shape the SLogosphere around us — as a country with 15 million inhabitants, we’re large enough (among, say, the 70 largest countries of the world or so) to develop our own culture, which goes beyond the immersive experience of Second Life. We’re business people, we’re artists, we’re philosophers, and we routinely get in touch with people with similar interests, who have at least one thing in common: they, like ourselves, are good Second Life patriots.

And we fail to understand why the rest of the world doesn’t follow us.
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