This article requires a disclaimer. I am by no means a disinterested party, but a heavilly biased one. My own company, Beta Technologies, has officially launching the Beta Business Park on September 15th, 2009. Obviously you will expect me to support the whole concept 🙂 and not be too skeptical about it.
But I still find it worthwhile to expand a bit on the reason why my company feels this to be important, and how a very long process of maturing an idea, which was validated and corrected by marketing experts and social networking consultants over the years (yes, years!), produced the current result. I hope it might encourage you to rethink about what it means to create a business presence in a virtual world — Second Life or any other — in the years to come.